Marketing in the Library

As we have all had a recent expansion to our library in Quispamsis, our staff has been encouraged to market programs and displays in a new and modern way.  We are all taking online media training at present, and we are discovering new things every week.  It is a bit like being in a retail store and moving around the merchandise, while thinking of new ways to advertise and meet the needs of our patrons.

Now, I think I have hit on the hotspot, or the SWEET spot of our library.  It is right at the very front of our desk, and one of the very first things that our patrons see on entering our library.  We have named it our SPOTLIGHT section.   I order multiple copies of the same title and the idea is that patrons will be drawn to read the highlighted book of the (bi) week.  Will mulitiple copies add the perceived value of the book?

Curiously, a lot of patrons add the book to their pile at check out, largely because it is with arms reach.

Could it be that books are like real estate and it all about Location, Location, Location?  Stay tuned for more blogs as I test my theory.

photo credit: <a href="http://www.flickr.com/photos/missha/434222764/">missha</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>